![]() ![]() The ads for this game look like movie snippets. This match-3 puzzle also uses misleading ads to engage viewers, but in a different way than the games above. Especially the ones not immediately familiar or attracted by the fantasy genre. It’s hard to completely understand the strategy here, but the developers are probably testing ways to appeal to different audiences. Obviously, these stories have no connection to this fantasy-themed battle game. For example, they show the game’s hero being cheated by his wife, or vice-versa, and the female character becoming the hero of the story. ![]() Source: Redditįinally, some Hero Wars ads even feature dramatic storytelling. Of course, this is not a part of the game. The advertiser deliberately does this to catch the viewers’ attention. On top of this, in some Hero Wars ads, certain characters are over-sexualized. This happens rarely but serves its purpose - as long as they are a part of the game, it’s technically not false advertising. The mechanics from the ads only appear as mini-games in bonus levels. Soon enough, players realize that the core gameplay is something completely different. This is basically an extension of the game’s advertising strategy. Interestingly, when players launch the game, the first thing they see is the gameplay from the ads. Just like in Homescapes, these mechanics don’t represent actual core gameplay. All of this matches the game’s theme. To display these happenings, the ads rely on drag-and-drop actions, as well as “pull-the-pin” mechanics. Others put him on a mission of saving his beloved princess. These ads usually feature Galahad, the game’s main character as he battles monsters. Yet, the ads for this game make it look like some sort of battle puzzle. Hero Wars is an idle RPG game with automated battles. Just like that, Playrix solved its legal issues. Afterward, the developers made them appear more frequently and earlier in the game. They appear in the form of mini-games.īefore the ban, these existed in their games but appeared rarely. The thing is, these mechanics actually exist in the game - just not as a part of the core gameplay. Pulling pins and saving the protagonist is not what the game is really about. This game is a match-3 game with narrative and decoration meta layers. The real issue lies in misleading mechanics in their ads. Such ads are called “fail ads” and they are a completely legit way of attracting players. This move defies common sense to draw the players’ attention. That’s exactly what they want players to think. The onscreen hand (the player) then pulls the wrong pin, providing him with a hammer instead of the plunger. To save him, players need to pull the right pin and get him the right tool. Source: Youtubeįor example, one of the ads portrays Austin next to a clogged toilet that’s flooding the bathroom. To make this happen, they need to pull pins, drag and drop certain items or answer quiz-style questions. In most cases, they put the character in dangerous situations for players to rescue him. These ads feature the game’s protagonist, Austin, in different situations. Homescapes is a game notoriously known for its misleading ads. With this in mind, let’s go over some famous examples of fake mobile game ads, starting with one from Playrix. Instead, to get rid of the ban, they modified their games to fit the ads. Yet, this didn’t make Playrix give up on this practice. This news soon spread like wildfire in the mobile gaming industry. In October 2020, Playrix became the first publisher whose ads got banned as misleading by Advertising Standards Authority (ASA). There’s no talking about fake mobile game ads without mentioning Playrix. In this article, we will give you answers to all of these questions and more! Fake Mobile Game Ads Examples Indeed, in the last couple of years, we are witnessing a rise in fake and questionable mobile game ads. Mobile gaming forums are flooded with questions like these, and each of them is completely justified. “Why do game publishers lie about the gameplay in their ads?” “How come mobile games are pretty much allowed to advertise falsely?” “Why are there so many fake mobile game ads that show gameplay different from the actual games?” ![]()
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